Hoe goed kent u uw concurrenten?

15. aug, 2010 674 Comments

Dat wij accountantskantoren actief helpen om nieuwe klanten te werven is inmiddels wel algemeen bekend. Naast de online boekhouden omgeving die een kantoor gebruikt is het minstens zo belangrijk om vervolgens potentiële klanten kort uit te kunnen leggen waarom zij voor uw diensten of producten moeten kiezen. De propositie hierin is belangrijk en transparantie omtrent de kosten en hetgeen men ervoor krijgt ook. Ik gebruik zelf als een soort van kapstok om te beschrijven wat wij doen het: WAAROM>HOE>WAT>WAAROM principe. Eerst toespitsen op de (latente) pijn van de potentiële klant, dan toelichten hoe die pijn weggehaald gaat worden, dan uitleggen met welke tools dat gaat gebeuren om vervolgens de voordelen op te sommen als de pijn is opgelost. Een prima ezelsbruggetje dat echt helpt om dingen scherp te houden zonder perse op ‘features and functions’ in te hoeven gaan.

Om alles nog scherper te krijgen is kennis van uw concurrenten zeer waardevol. Die zorgen ervoor dat u net die twist geeft waardoor de afstand met de concurrentie nog groter wordt. Als u de concurrentie analyseert doe dat vanuit verschillende invalshoeken op het gebied van klanten, partners en financiën. Het valt mij op dat telkens weer als we binnen Twinfield een dergelijke analyse uitvoeren het de boel weer aardig op scherp zet. Zo scherp dat ik de neiging had om er afgelopen vrijdag nog een persbericht aan te wijden naar alle accountantskantoren hoeveel kosten er worden bespaard alleen al op licentie en abonnementskosten wanneer een kantoor met Twinfield aan de slag gaat. Enigzins tot bedaren gekomen gaan we dat op hele andere manieren communiceren via allerlei kanalen die we inmiddels hebben opgebouwd, online en offline naar zowel eindgebruikers als accountants. Wat mij opvalt is dat wanneer ik zowel accountantskantoren als ondernemers spreek zij vaak beperkt zijn ingelicht met betrekking tot het aanbod en de activiteiten van hun grootste concurrenten. Hoe vaak maakt u eigenlijk een analyse van uw concurrenten? Hoe praten zij over zichzelf en over u als concurrent? Kennen zij u eigenlijk wel of wordt er niet eens over u gesproken? Welke tarieven hanteren zij, op wie richten zij zich, met wie werken ze samen en welke klanten weten ze aan zich te binden? Waardevolle informatie die u als ondernemer of als kantoor helpen nog succesvoller te zijn. Doe het en u zult zien dat het aanleiding geeft om alle communicatie verder aan te scherpen. Succes!

Auteur: Mark Appel, Marketing Manager Twinfield

Inspiratie, Succesvol 2.0 ondernemen
, , ,

674 Responses to “Hoe goed kent u uw concurrenten?”

  1. Allegra 16. jan, 2011 at 20:30

    The only place you’ll find success before work is in the dictionary

  2. Brooklyn Criminal Attorney 16. jan, 2011 at 21:28

    Nice blog here! Also your site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

  3. baza firm budowlanych 16. jan, 2011 at 21:29

    Hey, I just wanted to write that page will not work correctly with Opera 11. Good day!

  4. make money 16. jan, 2011 at 23:17

    Many thanks for this particular site|valuable piece of writing. I undoubtedly enjoyed going through it and will definitely talk about it with everyone.

  5. easy cash loan 16. jan, 2011 at 23:41

    Hi Webmaster, commenters and everybody else !!! The web site was absolutely amazing! Lots of good information and enthusiasm, both of which we all need!Keep ‘em coming… you all do such a good job at such Concepts… can’t tell you how much I, for one appreciate all you do!

  6. top movies 17. jan, 2011 at 01:06

    Hello There. I found your blog using msn. This is a very well written article. I will be sure to bookmark it and come back to read more of your useful information. Thanks for the post. I will certainly comeback.

  7. Türkiye'nin en büyük servis portalı 17. jan, 2011 at 03:37

    greets people thanks for post really helped me

  8. Raisins Swimwear 08. feb, 2011 at 14:55

    I was very happy to find this web-site.I wished to thanks on your time for this excellent learn!! I definitely enjoying each little little bit of it and I’ve you bookmarked to take a look at new stuff you blog post.

  9. ABBA 10. feb, 2011 at 18:39

    I’m sure undesired for every from the inadequate souls around the current market who usually do not resolve for Christ Christ

  10. Ann Mcilwain 14. feb, 2011 at 17:27

    hi

  11. itil certifications 09. apr, 2011 at 08:16

    Wow tons of legitimate information mind ifif i quoted but of course direct credit to you?

    thanks

  12. cheap 07. mei, 2011 at 05:07

    Might I simply say such a alleviation to find someone who really knows just what they may be discussing on the web. You definitely get experience to bring a difficulty to light and enable it to be important. Even more people need to learn it and understand it side of the story. I cant believe you are not more popular because you clearly have the gift.

  13. Oakland Dentists 08. mei, 2011 at 23:23

    Basically got my first tooth cavity. Pretty harmful. I want a super teeth. Wanting more choices. Many thanks for the post

  14. Delana Channey 11. mei, 2011 at 15:19

    Rats multiply so quickly that in 18 months, two rats could have over million descendants.

  15. rate cat food 18. mei, 2011 at 09:45

    Excellent beat ! I wish to apprentice while you amend your site, how could i subscribe for a blog web site? The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear concept

  16. kroonluchters 22. jun, 2011 at 23:51

    Hey very nice website!! Man .. Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find numerous useful information here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .

  17. flirting with women 23. jun, 2011 at 02:40

    Hey. I want to to inquire one thing…is this a wordpress web log as we are planning to be changing across to WP. Additionally did you make this design yourself? Many thanks.

  18. flirting with women 23. jun, 2011 at 02:45

    Hi. I need to to inquire one thing…is this a wordpress webpage as we are planning to be switching over to WP. Furthermore did you make this template all by yourself? With thanks.

  19. Zähne Weiß Bekommen 15. jul, 2011 at 14:33

    I’m all new to the blogging world and at the moment I’m not yet sure which blogging platform is best? Some people have warmly recommended me to use Serendipity. Do you personally think BlogEngine is better?

  20. ลดความอ้วน 27. jul, 2011 at 18:31

    This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

  21. Kinderpartyservice 20. aug, 2011 at 12:43

    I have to express some thanks to this writer for bailing me out of this type of issue. As a result of checking throughout the the web and finding solutions that were not beneficial, I was thinking my entire life was well over. Existing without the solutions to the issues you’ve resolved by means of your good site is a critical case, as well as ones that would have in a negative way damaged my entire career if I had not come across your blog.

  22. Joelle Eustace 22. aug, 2011 at 07:42

    Like with the most things, it is all about the point of view. Luckily humans are different. That is what makes an interesting discussion. All the best!

  23. bloog 14. sep, 2011 at 15:01

    Thank you for another informative blog. Where else could I get that kind of information written in such an ideal way? I have a project that I’m just now working on, and I have been on the look out for such info.

  24. F80 Review 18. dec, 2011 at 22:45

    We’re a group of volunteers and opening a new scheme in our community. Your web site provided us with valuable info to work on. You’ve done an impressive job and our whole community will be grateful to you.

« Oudere reacties