Weg met het internet, lange leve het magazine!

04. sep, 2010 188 Comments

Weet u ook van gekkigheid niet meer waar en op welke plekken informatie tot uzelf te nemen? Het wordt met de dag gekker, internet, sms, krant, vakbladen, blogs, Twitter, LinkedIn, facebook en dan ook nog eens op allerlei verschillende apparaten. Het resulteert er bij mij in dat ik altijd online ben en een soort van ‘informatie addict’ aan het worden ben. De hoeveelheid neemt alsmaar toe en meer en meer tijd heb je nodig om alles te scannen om te beoordelen of het interessant is om op door te gaan. Al meer dan 10 jaar zijn al mijn webbrowser bookmarks een van de belangrijkste files waarvan ik altijd een backup maak. Interessante dingen die ik tegenkom probeer ik te ordenen in de inmiddels oneindige lijst aan mappen in mijn browser. Tot voor kort liep ik iedere ochtend, middag en avond door een standaard lijstje van bookmarks heen om mijzelf op de hoogte te stellen van de allerlaatste stand van zaken. Maar ik merk sinds kort dat daar verandering in is gekomen. Ik kijk namelijk vrijwel nooit meer op het internet, in die zin dat ik uitsluitend mijn internet browser open als ik iets heb gevonden en wil lezen op het internet. Ik open de browser niet meer om lukraak te gaan zoeken en te gaan vinden. Meer en meer applicaties op zowel smartphone, ipad en pc zorgen ervoor dat er dingen automatisch voor mij worden gevonden. Mijn lijst met bookmarks tast ik nauwelijks meer aan. Flipboard op de iPad daarentegen en Twitter zijn mijn helden. Zi j vormen mijn persoonlijke redacteur die zaken ordent en de hoofdzaken van de bijzaken scheidt. Er rekening mee houden wat ik wel en niet lees. Wanneer ik het wel en niet lees, weten wanneer ik mijzelf op welke plekken begeef en weten of het weekend is.

Blijkt toch dat we behoefte hebben aan redactie, aan iets of iemand die orde op zaken stelt in de overdosis aan informatie die tot ons komt. Dus daar waar de uitgevers zich enorm druk maken over hoe in hemelsnaam geld te verdienen met de opkomst van internet, wees gerust er is echt behoefte aan redactie. Die ervoor zorg draagt dat ik niet meer hoef te zoeken maar altijd vind. Dingen die voor mij interessant zijn en die mij in contact brengen met gelijkgestemden. Dus dat magazine, daar is echt wel behoefte aan alleen in een wat andere vorm. Het internet wordt slimmer, wordt volwassen en uit die grote vergaarbak aan informatie ontstaan communities, eigenlijk digitale interactieve magazines. Neen, dat is niet een bestaand magazine uitbrengen op een iPad, daar geld voor vragen en de interactie laten zitten in een filmpje dat je kunt afspelen. Dat is een Flipboard, een Pulse, een paper.li die de boel slim ordenen. De webbrowser verdwijnt en wordt straks een reader. De vinders zijn de magazines met daarachter redacties alhoewel die in toenemende mate geautomatiseerd raken. Dat zijn de helden van de toekomst, dat zijn de uitgevers van de toekomst. Dus wat let je Telegraaf, Kluwer, Sanoma en Wegener? Koop iets alla Flipboard en wel nu!

Auteur: Mark Appel

Inspiratie, Vooruitstrevende denken
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